Networking strategies for introverts in a world that can’t stop talking
There’s a misconception that introverts don’t enjoy networking or socializing. As a self-diagnosed introvert, I do enjoy meeting new people and having invigorating discussions that challenge and energize me. Contrary to popular belief, introverts also make better networkers as we tend to listen more, process information deeply, and create room for everyone to contribute to a conversation.
Introverts dread networking as it depletes valuable mental energy which could lead to stress and anxiety. Here are a few coping strategies I have developed over the years to help me strengthen my professional network while remaining authentic to my core introverted self:
1) Use LinkedIn to request 1-on-1 coffee meets. This is my favourite approach to meet new contacts and have a meaningful conversation. This approach has a threefold benefit:
- It forces me to articulate exactly my near and long-term career plan, and hence, helps me focus my networking efforts.
- Allows me to research a potential target to determine fit and arms me with background information to keep the conversation rolling without any dreaded awkward moments; and
- Allows for a more in-depth, meaningful conversation that helps me skip the usual “what do you do” type questions ahead of time.
2) Go to niche, small events with low head count. I really dislike large conferences where you get lost in the deluge of people and presentations. Over the years, I have trended towards 1–2 day workshops with less than a 100 people. I feel less overwhelmed and find it easier to break the ice and have meaningful conversations with people.
3) Implement alternative networking strategies. Networking isn’t just about attending events and meeting people. You can also create inbound networking opportunities by:
- Blogging on professional networking sites (such as LinkedIn or medium) to reach a broad target audience and conversation from the comfort of your laptop or phone.
- Presenting at a conference to get your name out and generate meaningful incoming opportunities with folks who are interested in the same subject matter as yourself.
- Asking a professional contact for their help / advice on business problem; or helping organize an industry event with like-minded individuals.
4) Allocate and manage time. I set aside two hours every Sunday for networking related activities. It is in my calendar which eliminates the need to “remember” to network. I also set limits on how long I will stay at a networking event (2 hours max) or how many new people I meet (3–5). Once I hit my quota, I leave so that I don’t further deplete my mental energy.
To build a strong professional network, you need to put in the time and energy. As an introvert, you can minimize the “activation energy” by going to same events, seeing the same people which leads to a more sustainable and long-lasting professional relationship. Building relationships is key to lowering the anxiety-inducing stress of networking.
I find these alternative coping strategies to be more meaningful and amenable to my personality. Over time, I have become more comfortable at “networking” while remaining true to my core self.
